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The idea for this promotional notepad was to illustrate the power of doodling as a creative outlet and jumping-off point for great ideas. A single 11x17 piece of paper that was placed in the studio lounge area, where the entire team was encouraged to contribute with doodles during their down-time.
The sheet took surprisingly long to fill up – it was apparent that doodling happened more when people were working than when they weren't (e.g. on the phone or during meetings). The solution enabled the user to 'doodle-all-day', taking down phone messages or making appointment reminders, while completing and embellishing upon the simple, partial illustrations.
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Notepad cover
The doodles capture the breadth of cultural diversity in the office, and the signs of the times – a flip phone, iPod, Scottish flag, Indian deity, and more.
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Inner cover detail
Custom lettering explains the concept behind the notepad.
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The notepads
Five tear-off notepads encouraged creativity while performing different tasks. The initial plan was to use actual Post-It notes, but 3M's licensing restrictions and pricing meant this wasn't a feasible option given the budget.
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Illustration detail
Clockwise from top-left: To-do item, appointment/meeting reminder, phone message, shopping list, numbered list detail.
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Back Cover Detail
