Brand identity concept and packaging design for a fictional malt whisky and distillery based in upstate New York. The bottle and cylinder were produced entirely in Adobe Photoshop, manipulating some basic stock elements to produce the final product.
Final composition (Photoshop comp)
"The bottle is tall and slim with broad shoulders; coupled with the contour lines used on the labels and the cylinder, it hints at the height and shape of the mountain range that it is surrounded by. Labels are set in muted brown and silver tones to highlight the strength of the whisky’s color. The brand name ‘Adirondack’ is printed vertically on the bottle’s front, transposed over the rear label graphic, adding depth and movement. All facets of the packaging honor the geography of the area it comes from while still presenting the simple, classy image popular with younger consumers.”