Fusion Alliance is a technology solutions consultancy, helping brands and businesses solve complex business problems, expand their markets, and create new opportunities.
Working closely with their in-house design team, ***
Reconstructed icon with updated type+tagline lockup, influenced by the angles and positioning of the individual icon elements.
New product logo system using the corporate icon elements to form new alphabetic icons, each with a unique assigned brand color.
Signature bar lockup
Used as a sign-off on corporate communication materials, the signature bar (or 'impact bar') portrays the influence that Fusion Alliance's solutions have on the world – the icon's gravitational field radiates out, affecting the bar below.
Brand guidelines (color palettes)
Brand new color palettes designed to be flexible
Sample pages and spreads from the brand primer, a 60-page print piece.
Brand animation storyboard
Slide kit illustrations