This proposed refresh of the LinkedIn profile was an exercise in three parts:
- To achieve more visual parity between phone, tablet, and desktop profiles
- Improve the reading experience, and fast-track updates to site-wide typography patterns and color palettes
- Simplify and improve digestibility of information in the profile topcard.
LinkedIn’s last profile redesign happened in mid-2012. Since that time the LinkedIn iPhone and iPad apps have re-envisioned the mobile profile experience, leaving the desktop profile feeling stale. Working very closely with devs and engineers on the Profile and HUED teams, the profile was revamped with an updated typographic system, with more open layout, drawing from the new corporate color palette previously developed during my time on the BAM and Horizontal teams.
The result is a fresh approach with minimal engineering impact, with much clearer heirarchy between sections and textual elements. Secondary information has been removed from the main area of the topcard, providing focus to the member’s identity and clear CTAs.
Full refreshed profile
Updated include fully revamped typography with more obvious size and color hierarchy, more generous padding between elements on the page, and a more digestible stream format for the majority of the information below the topcard. Also included is a simplified version of the global navigation.
Two options for the topcard area of the profile, using a careless format to allow the cover image to be more prominent.
Updated typographic system
Improvements to the flexibility of site-wide typography, and typographic element hierarchy.