Triton Brewing Company
Triton Brewing Company is an Indiana microbrewery focusing on production and distribution of craft beer. Triton uses an expensive reverse osmosis filtration system that allows allows them to strip water down to its core, and then build water ‘recipes’ to make sure the water is perfectly calibrated to each style of beer. After all, “if the water isn’t right, the beer isn’t right.”
The initial stages of this branding engagement included several naming exercises to find names for the brewery and five flagship beers. While Triton is obviously a reference to the Greek god, each of the beer names were chosen for their Indiana connection:
- Railsplitter IPA is a reference to Abraham Lincoln who spent some of his childhood in Indiana
- Deadeye Stout a reference to Deadeye Dick, a novel by Kurt Vonnegut
- Four Barrel Brown refelcts Indiana's motorsport connection
- Fieldhouse Wheat is a reference to Hinkle Fieldhouse, home of the Butler Bulldogs
- Magnificent Amber a reference to the novel Magnificent Ambersons by Booth Tarkington.
Triton's trident features, with wheat detail replacing traditional laurel leaves, and a star in a circle mimicking the Indianapolis city flag.
Final flagship beers photo
The design approach was to use custom illustrations and type to retain a 'craft' feel, while keeping the beer identities bold and simple.
The labels were designed as 4-color process with additional silver ink. The dark stone texture allows the dominant color of each beer identity to dominate the label.
Deadeye Stout 6-pack holder
Featuring a custom die-cut, these 6-pack holders also make full use of the dominant identity color.
More 6-pack holders
Railsplitter IPA, Fieldhouse Wheat, and Four Barrel Brown.
Tap marker concepts
These special tap markers were designed to stand out not only in the Triton tasting rooms, but as guest taps in other brew pubs and tasting rooms. Utilizing the trident from the brewery logo, these were further refined before being put into production.